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The Smurfs Team Up with the UN’s ActNow Campaign and UNICEF

The Smurfs and Paramount Pictures have teamed up with the UN’s ActNow campaign and UNICEF on a global digital social impact campaign, which launched on 27 June 2025. The campaign - which includes a  featuring Smurfs characters and the actors who voice them - encourages people, especially children, to Speak Up to empower themselves and others and to create a blueprint for a better world. Click here for more details.

The Smurfs have teamed up with ActNow and UNICEF to call on all of us to be champions for children’s rights.
Photo:Paramount Pictures

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